Unapologetic rapper and idea instigator Sa-Roc encourages self love in her thought-provoking, timely, and topical music video for the new single “Forever.” The critically acclaimed D.C.-born and Atlanta-based MC’s latest release is available now via Rhymesayers Entertainment.
The arresting visual captures the song’s empowering message. Over an ominous bass line, the hip-hop heroine goes from spitting bars amongst the breathtaking surroundings of Georgia’s Providence Canyon, to overtaking an ornate throne as she drops lines like, “No, I’m not flawless. I’m scarred up, and I’m fine with it.” She goes on to recount how mama taught her “stay woke,” admit her own body image struggles, and name-check Do The Right Thing. It feels like it could be rap’s own answer to the “No-Makeup Movement.”
However, her message is just starting to resound on a grand scale…
A voice Okayplayer.com proclaimed “one of the most formidable microphone mavens in the game,” Sa-Roc is in the midst of finishing up her Rhymesayers Entertainment full-length debut—due out this year.
Following a series of independent releases, Sa-Roc has carved out her own lane through a combination of airtight wordplay and intelligent concepts. Over the course of her illustrious career, she’s performed alongside the likes of Talib Kweli, Dead Prez, Atmosphere, and is one of the few MC’s to perform regularly as a feature artist with The Roots, around the country. In addition, she’s also landed an underground hit with “The Who?” featuring David Banner. 2017 saw her deliver a fiery cameo on “We Got This” from Brother Ali’s All The Beauty In This Whole Life, before joining him as direct support on his Own Light Tour across North America, followed by an unforgettable performance at Soundset. Next up, she appears in William Feagins Jr.’s upcoming film, The Possibility Of Her, a feature-length documentary that echoes many of the obstacles overcome by Sa-Roc in her career.