Itch TheDeepEndmtvU has premiered “Another Man,” the new video from acclaimed UK artist Itch. The Frank Borin (Red Hot Chili Peppers, Five Seconds of Summer)-directed clip was shot in Hollywood’s historic American Legion Hall. Watch HERE!

“Another Man,” is the perfect summer song; sunny and catchy with a sing-a-long chorus, skillful lyrics and a retro vibe. Itch wrote and recorded the track with producer John Feldmann, who also worked on the rest of Itch’s debut solo album The Deep End.

The Deep End has received effusive critical praise both in the US and abroad. Alternative Press gave The Deep End four stars, saying “this is a big, shiny, smart and uplifting pop hip-hop record,” and Noisey called Itch “one of the UK's s finest and most authentic songwriters.” Kerrang! declared The Deep End “A perfect Molotov cocktail of resistance to which anyone can grasp and subscribe, especially when it’s delivered with Itch’s fierce conviction and energy,” and The Big Cheese said “The Deep End sees Itch talking about the grit and grime of the gutter, real talk disguised as potential pop hits, an infiltration on the mainstream on his own terms. 9/10.”

Itch recently toured the US with Air Dubai and K-Flay, and he’ll be playing festivals across Europe through the summer.

Grab The Deep End here:

support us button