Jal was vaulted into global pop culture prominence after presenting his profound life story in both a book and documentary of the same name (War Child) which outlined his gripping journey, going from being a child soldier conscripted into a bloody civil war, into later becoming a noted humanitarian and chart-topping rapper.
“The Key” is Jal’s most ambitious and sonically adventurous music project to date. Recorded in Kenya, Uganda, London, New York, Connecticut and Toronto, and co-executive produced by the notable engineer Demacio “Demo” Castellon (Jay Z, Rihanna), “The Key” seamlessly blends traditional African music with contemporary urban, hip hop and global pop music rhythms, while incorporating EDM, reggae/dub, soul and Afro beat elements. Two songs from Emmanuel's album ("Scars" and "We Fall") will also feature on the Warner Brothers' soundtrack from ‘The Good Lie’.
Other prominent collaborators on “The Key” include Darryl “DMC” McDaniels (Run DMC), the widely popular African Children’s Choir, Hit Room’s Anthony Marshall (Craig David), Roachie, Silvastone and Chris Adwar, and a number of burgeoning talents who reside in Jal’s new home base of Toronto, Jeff Gunn, Tanika Charles and Ian Koiter.
“The Key” is not only an album, but it’s an act of cooperation between two prominent social change advocates who have a shared interest in highlighting and supporting children’s rights issues. At its core is a joint partnership between the album’s co-executive producer and noted entrepreneur Paul Lindley (Ella’s Kitchen) and Jal, who met by chance in South Africa, and who both not only wanted to shine a light on children’s rights throughout the album, but also outside of the recording booth through their offshoot social enterprise The Key Is E which aims to raise funds to benefit African entrepreneurs with a youth focus. The ultimate goal? To land on music charts and into children’s hearts.
Download: Emmanuel Jal